Don't ever let me be an eyewitness to a crime! I just saw the Jill Long commercial I critiqued earlier today, and it's amazing how wrong I got it on first viewing. The split screen didn't go from one corn field to two. It went from one kitchen table meeting to two. Also, I now know Jill Long went to college. Who knows what else I missed, which is amazing given there's only 30 seconds worth of material. But this is why they say you have to see an ad at least 7 times before it sticks.
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