Saturday, April 5, 2008

"Mess" Looks Pretty Tidy

Dr. Woody Myers has thrown a new TV ad in rotation that is a variation of his "Mess" radio spot. It's much more effective in this form with its visceral visuals, including an explosion on an Iraqi road. Talk about capturing the sense of foreboding our soldiers must face every day!

My only critique on this ad is that, like the Jill Long-Thompson spot, it slices the screen into 3 images, which gives you more "imagery" for your 30 seconds, but also more distraction from the candidate. I'm trying to look at Dr. Myers talking, but I have to toggle my eyes between him and two other images of school children. (At some point, someone will figure out that these ads should introduce Dr. Myers to get "voice ID" as your narrator, then take him off screen while he's talking over THREE images, then bring him back to close the ad out by talking directly "eye to eye" to us Hoosiers).

Given the strength of Dr. Myers' domination of the airwaves as of late (his presence on both TV and radio is currently stronger than all three other candidates combined), one might rightly ask from where is his money coming? Probably 90% of the DC PAC money has been captured by Carson, largely courtesy of Pelosi, which means Dr. Myers has either called in favors from every doctor with whom he's ever worked, or he's put a tidy sum of his own money into the race.
If it's the latter, he'll need a lot more, or he'll burn all his powder too soon.

This would be a shame because the ad campaign Dr. Myers has run is actually quite good from a "message" perspective. But, admittedly, this is different than saying the ads are moving voters into Dr. Myers' column.

If this happens, you'll know. Not because anybody releases a poll, but rather, because the DCCC puts Andre back on the air, which I promise you will happen the second their numbers get "interesting." Expect it.


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7 comments:

Thomas said...

In case you didn't see this, the Myers campaign is running at the moment off of $550 million in self-funding.

http://www.blueindiana.net/showDiary.do?diaryId=2233

Good post, by the way.

Anonymous said...

I think Thomas meant $550,000.

Anonymous said...

Maybe the money is coming from New York and California where he has lived for the last 15 to 20 years

Thomas said...

See, if I had the scoop on a $550 million donation, that story would have been so much better...

Anonymous said...

Especially for Woody.

Anonymous said...

So what. If he spends $1 million. . .It was his to spend. He's talking about real solutions to real problems.

Andre, the annointed,one, talks in 5-10 TV soundbites. He is not that bright to begin with.

Anonymous said...

Anon 9:10 is the usual Woody backer...nothing positive about his own candidate but just bash, bash, bash Andre........by the way Woody has put another $275,000 of his own money in this race. Are congressional now sold to the highest bidder?