As most people know, our Mayor has accepted $5,000 worth of fire extinguishers and smoke detectors from Kentucky Fried Chicken in exchange for appearing in some press photos and letting KFC put its logo on the extinguishers and some Indy fire hydrants.
As the Indianapolis Business Journal story notes, this money comes as a promotion for KFC's new "fiery" chicken wings.
I'm sorry, but when did $5,000 become the sales price for our city's dignity, Mr. Mayor? Even if we are hard up for cash, why would you negotiate such a crappy deal? Don't you see how much free press KFC gets just from the story about the deal? They probably saved $20,000 in regional advertising costs, and since this story is being churned by KFC nationally, well, who knows how much else they saved on marketing by getting two tool-for-mayors (the other city is Brazil, Indiana) to sign off on this reputation-crushing venture.
And if we're going to rent space on our hydrants, why give it to a company that authorized one of the most racist television ads I've ever seen.
Yes, the ad, which tells white people to offer a bucket of chicken as the cure for black loudness, only runs in Australia. But we're suppose to accept they've never heard of the stereotype? They know. And so does the Mayor.
So will he step up and demand a change in KFC policy, or will he take the hush money (and bisquits) and, once again, disappear.
Showing posts with label Kentucky Fried Chicken. Show all posts
Showing posts with label Kentucky Fried Chicken. Show all posts
Thursday, January 7, 2010
Will Mayor McCheese Demand KFC Pull Racist Ads?
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Greg Ballard,
Kentucky Fried Chicken
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